What we offer
From messaging and positioning to brand development, we’re here to take your product to market with stories that spur adoption.
Marketing Strategy
What’s on your marketing roadmap for the next 6-12 months? Should you focus on content marketing and building thought leaders or getting inbound leads through the door? We’ll help you determine your key marketing levers and how to best execute for success.
Messaging & Positioning
Where do you fit in the market landscape? Is it where your product/company can shine? Positioning is key to success when you take your product to market. And messaging that comes from well-defined positioning sets the stage for ideal customer understanding.
Brand, Demand, & Beyond
How can you best develop your brand? What does your brand stand for? What’s your ideal demand generation strategy? Depending on the stage your company is at, we’ll determine a brand roadmap that helps lay foundational elements essential for future success.
Customer Feedback
Mark Chen
Founder & CEO, C/Naught
“Partnering with Anusha at Once Upon A Clime was transformative for our brand. She effectively crafted our marketing cornerstones—strategy, roadmap, and messaging & positioning. Anusha's approach was both comprehensive and insightful, giving us a robust framework to define our unique messaging and positioning. Her expertise helped us carve out a distinct brand voice in a crowded market.
Anusha's years of experience were instrumental during our product launch and funding announcement. She devised a compelling launch plan, guided us in engaging the right consultants, and oversaw and executed a successful launch that surpassed our expectations and solidified our market standing. Thanks to her, we now have a robust marketing strategy and a well-developed public brand, setting the stage for expanded revenue growth and brand recognition.
We are grateful to Anusha for her expert contributions to CNaught and look forward to working with her again!”
Fion Lee-Madan
Co-founder & COO, Fairly AI
“I had the pleasure of working with Anusha from Once Upon a Clime on our foundational marketing efforts at Fairly AI. From the start, Anusha impressed me with her professionalism, creativity, and attention to detail. Anusha's strategic thinking and extensive experience in marketing were evident throughout our collaboration. Her deep understanding of the AI market and ability to identify a business's core elements and transform them into a compelling brand narrative allowed her to craft a messaging and positioning strategy that resonated well with our target audience.
Beyond her strategic acumen, Anusha was also a skilled executor. She translated her strategic vision into actionable plans, delivering a meticulously crafted website on a very tight timeline. Her flexibility and adaptability allowed her to pivot quickly when needed and ensure that the project stayed on track. We're very excited to have worked with Anusha on this project and look forward to our ongoing engagement with her.”
Ashley Emerson
Chief Innovation & Programs Officer, Health in Harmony
“It has been a pleasure to work with Anusha as we scale a complex approach to addressing the climate and nature crisis. Ensuring our brand is represented in the right way is critical. Anusha has been so present and involved while being a remarkable guide for us on this brand discovery journey. She helped us unpack our brand and ideas and transform them into concrete and actionable plans to take us through our next stage of growth. From our overall marketing strategy to our messaging, positioning, and brand architecture, Anusha brought her experience and expertise to help us solve our issues and ensure we had a rock-solid brand architecture & more importantly, a clear and actionable plan to help us scale. We are thankful for the partnership and look forward to more collaborations in the future.”
Indrayudh Ghoshal
Co-founder & COO, Scribble Data
“We brought in Anusha from Once Upon a Clime to help set our marketing strategy for the next year. She brought relevant experience to the table and helped us identify the right tactics to employ given the early stage we were at. She used a well-thought-out approach to determining our positioning in the market and translated that into effective messaging for our internal and external communications efforts. Anusha also worked on our website structure and development including copywriting.
Her work was critical in helping us determine how we position ourselves in the market and ensured we have the right marketing strategy, goals, & tactics in place to help us scale over the next year. We look forward to working with her and the team again soon.”
Narayan Iyer
Founder & CEO, Boro.Earth
“As the founder of a consumer facing high tech startup, I needed someone who had experience working with changing consumer mindsets, who could lead marketing, contribute to the product, and be part of the founding team right from day one. I needed proven startup marketing talent. I reached out to Anusha as my first choice because I knew her experience, her "can do" attitude, and her ability to execute is exactly what I needed.
Anusha and the team at Once Upon a Clime have repeatedly, consistently delivered for us. They have already helped us immensely in fundraising efforts by creating strong positioning & messaging, refining our story, and building out pitch decks. She’s contributed to product definition through her understanding of the customer mindset, her knowledge of sustainability and climate change, and is a key member of Boro’s founding team. We look forward to our ongoing relationship!”